PCD vs. Third-Party Manufacturing in Pharma: A Clear Comparison for Your Business Venture
I n the dynamic landscape of the pharmaceutical industry, understanding the nuances of various business models is crucial for making informed decisions. Two prominent models that often cause confusion are PCD (Propaganda Cum Distribution) and third-party manufacturing. Let's unravel the distinctions between these two approaches to help you choose the most suitable path for your pharmaceutical venture. PCD (Propaganda Cum Distribution) Franchise ● Core Focus: Primarily centered on marketing and distribution. ● Responsibilities: The PCD franchisee (distributor) is responsible for promoting and selling pharmaceutical products under the parent company's brand name within a designated territory. ● Investment: Typically requires a relatively lower initial investment compared to third-party manufacturing. ● Expertise: Demands s...